In one sentence: Symbols are overrated, meaning is underrated. That’s my lesson, thanks for coming.
We live in an age of symbols. Logos, flags, badges, certifications, titles. Internet creates even symbols/memes, that have no meaning. 6-7, anyone? We have become so attached to these representations that we often forget what they were meant to represent in the first place. And even if we know it, we often treat symbol and meaning as two separate things. Symbols first, and meaning second. My goal, today, is to convince you, to treat meaning first, and symbols second.